As the interviewer and on-camera talent, I led an on-the-street interview series for EX Program, a digital platform by Truth Initiative that helps people quit tobacco and nicotine. The first TikTok in the series, hit 1.2M views, showing the power of real conversations to drive engagement.
Concepted, created, and produced a 'Barbie Watch Party' on Threads as part of HBO's social strategy for the Barbie movie launch on Max. This activation drove real-time fan engagement and community conversation, amplifying the movie's release through interactive, cross-platform content
On The Street is a TikTok and Instagram series where fans of HBO / Max content are interviewed. I take the lead as both the creator of the series, and interviewer. Additionally, I oversee the video editing process. The series has collectively amassed millions of views across its various clips, making it a significant success in the digital realm.
Crafted an interactive Twitter post utilizing a clickable grid of four images, inviting users to engage and uncover more within the main image. With 48.2k views the content resonated with audiences, showcasing the effectiveness of innovative engagement strategies in driving interaction and expanding content visibility.
Strategically leveraged a pivotal scene from the second season of 'The White Lotus' to create a captivating and humorous asset. Impressively, the content reached 262.9K accounts, with an additional 1.77 accounts discovering the post organically through their explore tabs. This inventive strategy not only resonated with the audience but also sparked meaningful interactions and contributed to the cultural conversation surrounding the show.
Crafted a clever and relatable Instagram post by repurposing a scene from 'The White Lotus' to humorously capture the essence of post-Thanksgiving festivities. The post seamlessly connected a scene unrelated to Thanksgiving with the holiday, creating a witty and engaging narrative. The juxtaposition of the image and caption successfully resonated with the audience, showcasing the ability to leverage pop culture references for timely and entertaining social media content.
Joined the BeReal trend with a creative twist on Instagram, seamlessly integrating Max into the viral movement.
Conceptualized and produced a collection of digital Valentine’s Day cards for Max featuring beloved characters and films available on the platform. Crafted with the intention of providing users with engaging and shareable content.
Crafted an engaging Instagram Reel featuring content from 'The Lego Movie' for Max. The reel captivated audiences with an impressive 2.24M plays. The post reached an expansive 1,971,986 new accounts, extending the impact of our content to a broader audience.
Seized the buzz around Hulu's 'The Dropout' by creating a strategic TikTok featuring 'The Inventor: Out for Blood in Silicon Valley,’ a Max documentary on the same subject. Riding the wave of anticipation, the TikTok showcased adaptability and garnered significant engagement, harnessing the cultural conversation for maximum impact.
Concepted and edited a montage video titled "Peacemaker's Best Moments," showcasing standout clips from the series to promote The Suicide Squad and its spinoff, Peacemaker. This engaging two-minute compilation highlights key moments that capture the show's unique humor and character dynamics.
Created and produced TikToks for the DrARcarys app, an innovative app designed to let users raise their own dragon, strategically crafted to amplify the promotion of the 'House of The Dragon' series. These engaging TikToks were instrumental in driving awareness and encouraging downloads for the app, successfully merging promotion and entertainment to captivate our audience and deepen engagement with the fantasy world of House of The Dragon.
Innovatively engaged the Max audience through a dynamic TikTok, featuring a scene from Space Jam. Crafted an interactive experience by prompting users to physically shake their phones to 'save' a character from impending peril. This creative and immersive approach not only showcased the content but also demonstrated a unique and entertaining way to connect with the audience, fostering engagement and participation.
Crafted an engaging TikTok to promote the movie '8-Bit Christmas' on Max, tapping into 80s nostalgia. Using scenes with 'The Loyal Ranger Scouts' from the film, I created a clever fake infomercial, effectively showcasing key elements and inviting viewers to 'join' the Scouts. The creative approach resonated with viewers, seamlessly blending promotional efforts with an interactive and entertaining narrative.
Strategically leveraged a scene from ‘The Dark Knight’ in a TikTok post to ignite audience engagement. With an interactive caption prompting users to share their favorite Batman lines, the content not only showcased the iconic character but also cleverly encouraged participation and conversation among our audience.
Crafted a captivating TikTok to promote the show 'Girls,' spotlighting the character Marnie by curating moments that humorously resonated with Libra traits. By creatively aligning the character's actions with astrological qualities, the TikTok not only showcased the character but also infused a playful astrological perspective, adding a unique and entertaining angle to engage the audience and generate interest in the show.
Created a TikTok to promote 'Magic Mike' on Max.
Seized the opportunity to leverage a trending social media phenomenon surrounding Sprite's versatile uses by featuring a 'Life and Times of Tim' character using Sprite as perfume. This timely content not only aligned with the trend but also promoted the show in a fun and engaging manner.
Seized the 90s outfit trend to Creatively promote the movie 'King Richard’ by curating a visually appealing TikTok featuring clips of the main character's, Richard's, best outfits, strategically tapping into the nostalgia and style of the era. This engaging content effectively showcased the film's character aesthetics, fostering audience interest and connection in a fashionable and relevant manner.
Crafted a clever and relatable TikTok to promote the movie 'The Little Things.' Utilizing a scene where a killer guides a detective to a grave, I added a humorous twist by captioning it ‘Wish my microwave would talk to me like this.' This creative approach not only made the intense scene relatable but also effectively engaged the audience by tapping into the shared experience of waiting for food, showcasing the movie's content in a light and entertaining manner.
Crafted an engaging TikTok for '8-Bit Christmas,' creatively transforming a scene from the 80s-inspired movie into an interactive experience. The TikTok immersed viewers in the nostalgia of a child's quest for a Nintendo by simulating an authentic video game encounter.
In 2021, with BRUNCH CLUB magazine, I championed the #DollarBlackHistoryMonth fundraiser to save Harlem's Alibi Lounge, a Black-owned gay bar facing closure. Through daily IG story updates, I rallied followers, raising $1428.61. A testament to leveraging social media for positive impact and community support.
Crafted a humorous Instagram Reel featuring a scene from 'The Lego Movie 2: The Second Part.' With a witty caption, 'Entering the group chat like:', the reel resonated with viewers, amassing over 16,000 views and 16K+ likes. This creative take on relatable social interactions showcased the ability to connect with audiences through humor and pop culture references.
Led a Twitter watch party for ‘A Christmas Story’ using hashtag #AChristmasStoryParty, to amp up excitement for 'A Christmas Story 2' on Max. By strategically curating engaging captions during specific film moments, I generated a significant surge in audience engagement, demonstrating the impact of strategic social media planning in fostering community interaction.
Curated images, and led the social campaign for #ICPConcerned, an exhibition from the International Center of Photography centered on the state of our world in 2020.
Conceived and introduced #ICPSounds, featuring four interactive playlists inspired by four distinct exhibitions hosted at The International Center of Photography. This social media campaign achieved the highest level of engagement among all campaigns ever conducted by ICP.